The World’s First Freeform 3D-Printed House Enters Development Phase

WATG Urban’s first prize design for The Freeform Home Design Challenge in 2016 is now moving one step closer to becoming a reality. Since winning the competition, WATG‘s Chicago office has been developing the winning design, dubbed Curve Appeal, alongside Branch Technology. Curve Appeal is now undergoing the “wall section testing, research and development phase” with an anticipated goal of breaking ground later this year. This revolutionary project could change the way we construct complex, freeform structures.

Read the rest of this article over at ArchDaily by clicking here!

And don’t forget to use the form at the top of the page to sign up for post alerts and to recieve the future issues of PROP.houses!

News via: WATG Urban

Observation Tower Adapts Chinese Typologies to Create Dynamic Public Space

A proposal for the ‘NaTian’ Cup International Design Competition, “The Gentle Giant” from Stefano Corbo Studio acts as a continuation of the existing bridge providing a unique path for the public, as well as a visual link to the surrounding Flower Farm area. The proposed landmark combines the vertical presence of Chinese “Pagodas and Porcelain Towers” with the dynamic geometry of the Great Wall, whose powerful arrangement has a direct relationship to its changing topography.

Read the rest of this article over at ArchDaily by clicking here!

And don’t forget to use the form at the top of the page to sign up for post alerts and to recieve the future issues of PROP.houses!

News via: Stefano Corbo Studio

How Producing Content Other Than Buildings Can Help Grow Your Design Business

This article was completed originally as a part of the ArchDaily application process, and has since been published on ArchDaily as “How To Invest in Your Online Presence to Help Grow Your Design Business.” Check out the full article here!

We live in a world today that spends more time online than outside. And as architects and designers, we invest in creating a more engaging world by means of enhancing life through building. However, through perhaps a unique form of tunnel vision, we are missing an incredible opportunity to expand our impact on the world via alternative mediums.

Here are 5 ways to utilize your creativity to produce unique content that will help enhance your impact on the world of design, and in turn, push you and your design business forward.

1. Podcast

Perhaps the fastest growing form of content online, podcasts provide a great platform for sharing longer form content in a more streamlined manner. Episodes can range from short, useful advice on a particular topic, to longer, more in-depth dialogue that tells a story or anecdote ultimately teaching listeners valuable lessons relative to your topic. You might be wary about not having a specific topic in mind, but that’s not a problem. A lot of the more popular podcast shows today feature a group of hosts simply sharing their experiences and learning from each other. This is something we all can do, and odds are there is someone out there wanting to learn exactly what you have to offer.

2. YouTube

Today, YouTube is the second largest search engine on the internet. And because it is owned by the first largest search engine (Google), YouTube often receives higher priority in most searches. Search terms like “How to…” and “How do I…” usually yield a majority of video results, and because of this, tutorial videos are by far the most popular choice when getting started with video. If you have a specific skill that you have mastered and have always wanted to share that skill with others, YouTube is the perfect platform. But more importantly, as designers, YouTube offers yet another opportunity to push our creative abilities to the limit and experiment with the different aspects of photography and cinematography that will inevitably improve our design minds. Eric Reinholdt is a great case study of how to directly implement everyday architectural activities into beautiful video content. Check out his channel, 30X40 Design Workshop, for some great inspiration to get you started.

3. Write a Book

This is perhaps the most strenuous but has the opportunity to reap the greatest reward. Many of the “starchitect” firms today have printed large volumes of their work, but perhaps the most popular prints have been those that found a way to translate a big idea into written form. My favorite example of this is Bjarke Ingels’ archicomic Yes Is More. The book isn’t just a way to showcase BIG’s work, but the book itself is designed to emulate BIG’s overall mission as a practice.

4. Social Media

There are very few architecture firms taking advantage of social media, specifically the heavyweights: Instagram, Facebook, and Snapchat. The firms who are taking advantage, however, are seeing the results. With the advancements in advertising capabilities on Instagram and Facebook, it is now easier than ever to reach thousands of people with just a few images or a short video. And like YouTube, Instagram stories also have the potential to provide your followers with curated creative content all while growing a community around you and your designs.

5. Blogging

Perhaps the easiest to get started but the most difficult to achieve success from, starting a blog is a great way to quickly share your ideas and stories with the world. Five years ago, pioneer bloggers enjoyed earning a living simply by putting their lives on the internet, but today because of the growing popularity and appeal to Tim Ferriss’ 4 Hour Work Week way of life, hitting it big via blogging is nearly a shot in the dark. While admittedly the main appeal for putting some effort into blogging is the longshot that enough people want to hear what you have to say that ultimately your laptop is the only thing you need for a workday, blogging can also help you hone your written communication skills; something we often neglect as architects.

Buildings aren’t the only thing we can create as architects to make an impact on the world we are designing for, and an investment in any of the above for you and/or your firm is sure to produce results.

A “Double Skin System” Provides an Alternative Office Design for Tropical Urban Environments

In response to the tropical climate of Vietnam, this proposed office building uses a “tropical double skin” to moderate heat gain while improving acoustic resistance from the noisy streets of Ho Chi Minh City. This design comes from INRE Studio led by Kosuke Nishijima, Nishijima being a former member of Vo Trong Nghia Architects. The facade consists of modules, each approximately 400 cubic meters, made up of six steel rings. The system of modules on the facade support planters filled with various plants and trees, casting kinetic shadows on the interior of the building. The use of the “tropical double skin” proposes an “alternative office design for tropical urban environments.”

Read the rest of this article over at ArchDaily by clicking here!

And don’t forget to use the form at the top of the page to sign up for post alerts and to recieve the future issues of PROP.houses!

News via: Inrestudio / Kosuke Nishijima

4 | PROP.reads – “Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money” by Pat Flynn

Hello, and welcome back to another busy week here at PROP.architecture! I know I say this every week, but I am SO excited to share with you this week’s book from the PROP.reads challenge: “Will It Fly?” by Pat Flynn. As you might’ve noticed from last week’s review, I am a big proponent of Pat Flynn’s work. In the field of internet business, there really isn’t anybody out there doing it as well as him. Last week’s book “Let Go” was all about abandoning your hesitations and frustrations about beginning your own business journey in order to jumpstart your success. In “Will It Fly?” Flynn challenges your next business idea, and helps you put it to the test so that you understand how to get the most out of that idea and any future ones.

 “Will It Fly?”

This is not your average personal development book. The main thing I enjoyed about this book is the interaction. The entire book is basically a step-by-step guide to testing your idea (or generating one if you don’t have one just yet). Alongside the book, Flynn offers an online companion course with extra content and tutorials to help you in the process of experimenting with your idea.

Many of the ideas in the book, I have already begun to implement in my plan for PROP.architecture, and it was a lot of fun to do the individual research and testing in each chapter of the book.

I listened to the book in audiobook format, but I also followed along in the companion course, and have since purchased a hard-copy of the book for notetaking.

The encouragement that Pat Flynn provides, not only in this book but in all of the content he produces, keeps you going throughout the book, and really inspires you to create the content with ease that will be the foundation of your new business.

With the holidays approaching, “Will It Fly?” is the perfect gift for the aspiring entrepreneur in your family! Be sure and check out this book, along with all of the other books in the PROP.reads series, below. And after you read it, please come back and tell me what inspired you!

[amazon_link asins=’0997082305,B074XLNT6Z,1591847621,1250183863,0997927526,1511750170,1519690088,B076HNMX82,B076HNX384,0307465357′ template=’ProductCarousel’ store=’proparchitect-20′ marketplace=’US’ link_id=’8a7fd3fe-d537-11e7-a242-b5748104adf1′]

3 | PROP.reads “Let Go: How to Transform Moments of Panic into a Life of Profits and Purpose” by Pat Flynn

Hello again, and welcome back for Week 3 of the PROP.reads challenge! As you may have noticed, I am a few days late on this review post.. With the end of the semester nearing, my school work has begun to ramp up (more on this to come). So you’ll have to forgive me for the delay, but school does come first.

All of that being said, I still made time to FINISH this week’s book “Let Go” by Pat Flynn! Pat Flynn is one of my biggest inspirations in the world of internet marketing and passive income. He was a big influence behind me starting this website and blog, and his podcast, The Smart Passive Income Podcast, is a part of my weekly routine. “Let Go” is the first of two books by Pat Flynn in this challenge, and I am excited to share with you what I have learned!


As the title eludes, throughout the book, Pat Flynn gives examples from his own life, as well as the lives of some of his mentors, where the first step to achieving whatever goal he had was to let go. If you are unfamiliar with Pat Flynn and his story, he begins the book by setting the scene in his own life where he was faced with being let go from his job in an architecture firm during the recession, and the scary choices he had to make in order to shift his focus online so that he could ultimately support his family.

Today, Pat Flynn has grown Smart Passive Income into somewhat of an internet marketing empire. Through many online mediums (courses, eBooks, blog posts, YouTube, etc.) as well as long-form content like his books and audiobooks, he regularly accrues six figures a month in passive income revenue. In the book, he explains many of his ideas that continue to contribute to his monthly income, as well as ideas that he wasn’t so proud of, and even had to shut down due to failure.

Having been familiar with Pat Flynn and a few of his business prior to reading this book, I enjoyed getting the first-hand analysis of not only his big wins, but also his huge losses. This book is yet another example of what makes Pat Flynn so special and inspirational to me: he is real. Everything that he produces is 100% authentic, which I think is clearly why he is such a motivational figure in the realm of online business.

If you are contemplating getting involved in the online community, whether through a blog, YouTube channel, or an online business, Pat Flynn is the go-to example for useful and proven practices.

I highly recommend “Let Go” for setting the stage for any up-and-coming entrepreneur!

Be sure and pick up a copy of “Let Go” here!

[amazon_link asins=’B074XLNT6Z,0997082305,1250183863,1591847621,B076HNMX82,B076HNX384,1511750170,1519690088,0997927526,0307465357′ template=’ProductCarousel’ store=’proparchitect-20′ marketplace=’US’ link_id=’d2886b7f-cfb7-11e7-9c14-b3435b5182b5′]


2 | PROP.reads – “Extreme Ownership” by Jocko Willink and Leif Babin

Hello, and welcome back to PROP.architecture for week 2 of the PROP.reads | 9 Books in 9 Weeks challenge! This week, I am reviewing “Extreme Ownership” by Jocko Willink and Leaf Babin. This is the first of two books authored by Jocko that are on the list for the PROP.reads challenge.

Jocko Willink is known not only for his success as a Navy SEAL Commander, but also for his ability to help translate SEAL tactics and strategies into modern business administration. In “Extreme Ownership,” Leif and Jocko correlate their experiences in Iraq during the heavy fighting in Ramadi with how they were called into many different corporate landscapes to help implement the strategies that made their efforts in Ramadi successful.

Their writing is brash and to-the-point, just as you would imagine. But there is much to be learned from two of the most successful leaders in US military history, and their concept of Extreme Ownership.

Extreme Ownership

What does it mean to be an effective leader? In any frame of life, the first step to becoming an effective leader is taking ownership of yourself and your team. Extreme Ownership means if a part of your team is lacking, it’s not because their specific performance is sub-par. It means that you accept responsibility for not training them well enough so that they could achieve higher performance. If one of your teammembers misses a deadline, it’s your fault you didn’t prepare them or communicate the importance of getting the job done on time.

As someone who wants to someday own my own architecture firm, it is important to me to understand Extreme Ownership and begin implementing the practices into my life now. If you’re not aware, Jocko also has his own podcast – Jocko Podcast – where he expounds on his combat experience and speaks about how he has transitioned his habits and behavior as a SEAL into his everyday life. (Be prepared for some heavy content if you go give it a listen…)

In the book, Jocko and Leif take every chapter and analyze different practices that made their SEAL teams successful, picking out the important principles and then applying it to a real-life business model. To get the full effect of their leadership do’s and don’ts, you’ll have to get your own copy of “Extreme Ownership.”

If you are currently in any leadership position, or plan on being in one, I highly recommend picking up this book and following Jocko Willink. His no apologies attitude will no doubt motivate you to be a better person and leader, so that you can get the most out of your life.




Coming up next…

“Let Go: How to Transform Moments of Panic into a Life of Profits and Purpose” by Pat Flynn

1 | PROP.reads – “Finish: Give Yourself the Gift of Done” by John Acuff

Hello, and welcome back to PROP.architecture! I am very excited for this post, because this week is the first of 9 in my PROP.reads | 9 Books in 9 Weeks challenge!

This week’s book was Finish: Give Yourself the Gift of Done by John Acuff. I chose to read this book first because it was actually the inspiration behind the PROP.reads challenge.

Like many other books, I bought Finish and began reading it, but shortly thereafter, for one reason or another, left it behind to gather dust. In the book, Acuff highlights and explains the reasons that prevent us from finishing. Using a combination of humor and real-life experiences, Acuff presents a very relatable account of what it takes to actually finish.

If you are like me and need a little push to help you transition from just a “starter” to a “finisher,” this book is perfect for you. If you really want the full experience, you’ll have to pick up a copy for yourself!

The Day after Perfect

Why is it that we always have a habit of starting things without finishing? Why do I have all of those books on my desk with bookmarks a quarter of the way through? Acuff proposes that the day after perfect is the most popular day to give up on our goals. The day after you miss that one early morning workout is the day when you stop working out altogether. Because you missed a day, your goal of working out everyday of the week is no longer possible. The day after you decide to go to bed early instead of read that one chapter is the day you put the book down for good, because your detailed reading schedule has been ruined. Perfectionism is the thing holding us back from finishing.

Acuff’s perfect illustrations of real-life examples of the day after perfect really hit home for me, because I personally was guilty of exactly what he was saying. Like many others, I set goals for myself, only to give up the day after I realize I can no longer complete it perfectly. Getting past perfectionism is the first step to leaving behind the “starter” mentality, and progressing toward becoming a “finisher.”


This was by biggest takeaway from Finish. And it is also what is driving me to complete my PROP.reads challenge. I know that understanding how to get past the day after perfect is not only the foundation for finishing self-imposed goals, but it is also setting the stage for a more successful understanding of how to function as a small business owner.

The practice of finishing combined with the other personal development principles I will read about in the remaining books will no doubt help me determine how to ultimately succeed in whatever lies ahead. I hope you’ll continue to join me on this very exciting journey! Because we are only getting started…




Coming up next… 2 | PROP.reads

Extreme Ownership by Jocko Willink

PROP.reads | 9 Books in 9 Weeks


Hello again, and welcome back to PROP.architecture! It has been a very busy couple of weeks with the release of the first issue of PROP.houses, as well as my studio design competition finally taking off (more to come on this, very exciting stuff).

Despite my busy schedule, I think it is important to find time to unwind. Whether it’s settling down on the couch with a hardcover book, listening to a podcast on the way to work or class, or (my most recent favorite, a combination of both) diving into a good audio book; I not only think the unwinding and relaxation is important, but why not learn something while you’re doing it?

With that, I am proud to announce PROP.reads | 9 Books in 9 Weeks. Throughout the remainder of the year, I am going to dedicate myself to reading one book a week. These books will come in various forms: hard copy, audio book, even an iTunes album.

Now you might say, “Audio books? That’s cheating!” To which I will say, “No it’s not. It’s time efficient.”

Part of this challenge is rooted in the idea of finishing. One of my chosen books is titled Finishing: Give Yourself the Gift of Done. The day after perfection is the most popular day for quitting. The day after you realize you weren’t going to make your workout goal that morning, you figure it isn’t even worth it to keep trying. The day after you decide to go to bed early instead of stay up and read that one chapter for the night, the book lays dormant on your nightstand left to collect dust. I am guilty of this. In fact, a few of the books I’m choosing for this challenge are books that I started and set goals for myself to finish, but ended up failing one way or another.

I invite you to join me in this challenge. The list of books below are all business or architecture related, because that is what I am interested in learning more about at the moment. You are welcome to grab these books and read them alongside me, or you can also choose your own books that you’ve started but haven’t had the opportunity to finish.

If you choose not to take part at all, I will be posting a review each week after I have finished each book highlighting the main points and things I’ve learned. Also, be sure and follow along on the PROP.houses Instagram (@prop.houses) for updates throughout the week.

I’m so excited to get this challenge started, and I hope you’ll join me! Here we go…


  1. Finish: Give Yourself the Gift of Done – John Acuff
  2. Extreme Ownsership – Jocko Willink and Leif Babin
  3. Let Go: How to Transform Moments of Panic Into a Life of Profits and Purpose – Pat Flynn
  4. Will it Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money – Pat Flynn
  5. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich – Timothy Ferriss
  6. Discipline Equals Freedom Field Manual – Jocko Willink
  7. The Creativity Code – Alex Gore with Lance Cayko
  8. Architect + Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business (Volume 1) – Eric Reinholdt
  9. Architect + Entrepreneur: A How-to-Guide for Innovating Practice: Tactics, Models, and Case Studies in Passive Income (Volume 2) – Eric Reinholdt

PROP.houses | Coming Soon!

Hello again, and welcome back to PROP.architecture! I know I have been away for a while, but I promise it was for a good reason. I am very excited about this, because I am making a very special announcement… here we go.

It’s no secret that I am interested in contemporary residential architecture. Many of the inspirations I have referenced in past posts and in my Top 5 Small Business Inspirations are architects who are doing the type of work that I ultimately want to be doing. One of the main reasons I started PROP.architecture is because I am passionate about architecture, specifically residential architecture. And I know that the practice of architecture today is continually transitioning into the digital world. I founded PROP.architecture as a tool for myself and my followers who love residential architecture to help fuel the passion for design.

I am pleased to announce the beginning of my new architecture newsletter PROP.houses! PROP.houses will be a weekly newsletter sent out via email that features people who are excelling in the specific niche of residential architecture. This newsletter will provide common business practices as well as recognize and celebrate great design in the residential community.

The first week’s guests will be Lance Cayko and Alex Gore from F9 Productions, a Colorado-based firm that has a focus on custom residential design and real estate development. I’ll ask them everything from how they got their start working for world-renowned design firms, to how they are growing their small business into a real estate development giant.

If you are already a part of the PROP.architecture community, then you will already be receiving this newsletter. If you are not already a subscriber, enter your email in the form at the bottom of the page so that you can receive the first edition of the PROP.houses newsletter!

I am so stoked for what is to come here at PROP.architecture, and I look forward to us learning together through the new PROP.houses newsletter!

Don’t forget to sign up using the form below, and as always, thank you for your continued support!